Once we realised the error of our ways, we re-examine our core products and company focus before deciding on the best way to present these to our audience. Common sense right? Why on earth hadn't we done this in the first place.
This was a good lesson to learn though:
"don't redesign, fundamentally overhaul everything from the ground up"
If we'd done that, we'd have saved ourselves a lot of wasted time having to redesign the pages in question to fit with our new message.